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What is the Effectiveness of Facebook Ads?

April 25, 2011 By 1 Comment
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If you are looking into advertising on Facebook, you are probably wondering what the effectiveness of Facebook Ads is. Unfortunately there is no real definitive answer to how many likes you can get from Facebook ads because so many factors need to be taken into consideration. Based on our experience with Facebook Ads, we can give you some guidelines for what to expect. If you have any experience with Google Adwords, you’ll notice some distinct differences between Facebook PPC and … [Read more...]

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How To Use Facebook Ads For Business

April 11, 2011 By 1 Comment

When pursuing any form of marketing, it is an absolute must that you create a marketing budget. Facebook is obviously a fairly new advertising medium, and at Blurose Media we often hear the question from our current and potential clients, “Is there a recommended minimum Facebook Ads budget?” While there is no minimum budget requirement from Facebook, you should initially set your budget based on two factors: How much your business can afford How quickly you want to build your … [Read more...]

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Update: Getting The New Like Button To Use The Correct Thumbnail Image

March 8, 2011 By 5 Comments

Shortly after publishing last week's post on Facebook's recent changes to the "Like" and "Share" buttons, I realized Facebook made a glaring mistake when creating this new structure. With this new structure, when you click "like" on a website or post, you don't get to choose which thumbnail is selected to show up in your news feed and on your wall. Instead, a random image is pulled from that website and included with the content you are now "sharing." This would all be well & good if … [Read more...]

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Game Changer: Making Sense Of The New Like Button

March 3, 2011 By 4 Comments

Facebook recently made a big change which may actually fly under the radar of most users. The old "Facebook Share" button has now become the "Like" button. Big deal right? The average facebook user may not even know the difference, but that is exactly why this change is so powerful. Here's the juicy details... Most facebook users tend to be more liberal with their "Likes" than their "Shares." Why? Well in the past, when you simply "Like" a website or blog post, a tiny snippet … [Read more...]

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Connecting Your Company Page To The New Facebook Profile

January 7, 2011 By 5 Comments

The new Facebook profile has created an almost seamless flow of information from one area of Facebook to the next, but most people are failing to take full advantage. The first thing that I've noticed with literally every profile I've come across is that most people are not connecting their profile page to their business fanpage. If you are a business owner or the marketing director at your company, this can be extremely valuable and it will give your profile a much more professional … [Read more...]

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How To Jump Start Your Facebook Fanbase

November 28, 2010 By 2 Comments

With Facebook approaching 600 million users as we ring in the new year, you would have to be crazy not to have a Facebook Page for your business. There's a good chance that a lot of your current customers are already on Facebook, and they would be happy to not only connect with you there, but also share & recommend your business to their friends. And of course, a referral is hands down the best form of advertisement you could receive. But how do you connect with people on Facebook who are … [Read more...]

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