Possible Changes to Facebook Ad Prices Coming Up

November 18, 2011 By Leave a Comment
Increased Facebook ad space

We noticed an interesting change in Facebook today which could potentially have an effect on Facebook Ad Pricing. Historically (at least over the past year) users have been typically shown no more than 4 Facebook Ads at a time as they are browsing around, BUT tonight I noticed a slight change in this policy. I saw 6 ads on my news feed. To the average Facebook user, this will probably go unnoticed, but for advertisers this is a HUGE change. At first glance, it would appear that ad space … [Read more...]

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What is the Effectiveness of Facebook Ads?

April 25, 2011 By 1 Comment
Facebook-high-detail.png

If you are looking into advertising on Facebook, you are probably wondering what the effectiveness of Facebook Ads is. Unfortunately there is no real definitive answer to how many likes you can get from Facebook ads because so many factors need to be taken into consideration. Based on our experience with Facebook Ads, we can give you some guidelines for what to expect. If you have any experience with Google Adwords, you’ll notice some distinct differences between Facebook PPC and … [Read more...]

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A Few Simple SEO Tips and Tricks for Beginners

April 18, 2011 By 5 Comments
seo management

SEO is NOT rocket science. I know, hard to believe judging by what some companies charge for SEO services, it has to be more complicated than we are first led to believe, right? Not necessarily. Here are a few simple SEO tips and tricks to get you started, so you have at least a basic idea of the concept of Search Engine Optimization. Once you have that, its just a continuous process of building upon what you already know. SEO In A Nutshell Search Engine Optimization, commonly … [Read more...]

Filed Under: Backlinking, Internal Linking Structure, Keyword Strategy, SEO Blog Tagged With: ,

How To Use Facebook Ads For Business

April 11, 2011 By 1 Comment

When pursuing any form of marketing, it is an absolute must that you create a marketing budget. Facebook is obviously a fairly new advertising medium, and at Blurose Media we often hear the question from our current and potential clients, “Is there a recommended minimum Facebook Ads budget?” While there is no minimum budget requirement from Facebook, you should initially set your budget based on two factors: How much your business can afford How quickly you want to build your … [Read more...]

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Update: Getting The New Like Button To Use The Correct Thumbnail Image

March 8, 2011 By 5 Comments

Shortly after publishing last week's post on Facebook's recent changes to the "Like" and "Share" buttons, I realized Facebook made a glaring mistake when creating this new structure. With this new structure, when you click "like" on a website or post, you don't get to choose which thumbnail is selected to show up in your news feed and on your wall. Instead, a random image is pulled from that website and included with the content you are now "sharing." This would all be well & good if … [Read more...]

Filed Under: Facebook, Web Design Blog Tagged With: ,

What Are RSS Feeds & How Do You Use Them?

March 4, 2011 By Leave a Comment

What are RSS Feeds? You see them on virtually every website/blog these days, but do you really know what they are? More importantly, do you know how to use them effectively? Contrary to popular belief (or just pure ignorance on the topic), RSS feeds are quite valuable when it comes to content syndication. So what the heck are RSS feeds anyways? They are basically a simple subscription tool for content syndication. When you subscribe to an RSS feed, you'll be notified every time there is … [Read more...]

Filed Under: Content Syndication, Web Design Blog Tagged With: ,

Game Changer: Making Sense Of The New Like Button

March 3, 2011 By 4 Comments

Facebook recently made a big change which may actually fly under the radar of most users. The old "Facebook Share" button has now become the "Like" button. Big deal right? The average facebook user may not even know the difference, but that is exactly why this change is so powerful. Here's the juicy details... Most facebook users tend to be more liberal with their "Likes" than their "Shares." Why? Well in the past, when you simply "Like" a website or blog post, a tiny snippet … [Read more...]

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WordPress.com vs WordPress.org – When To Pay For A Blog

February 10, 2011 By 5 Comments

Whether you are an individual or a small business getting started in the world of blogging and social media, you’ll eventually be faced with the dilemma of wordpress.com vs wordpress.org. For you confused souls (like myself at first), what follows should shed some light on this dilemma and identify which one of the two types of Wordpress suits your needs better. For starters, Wordpress is a good open source blog publishing application that is powered by a general-purpose scripting language … [Read more...]

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Connecting Your Company Page To The New Facebook Profile

January 7, 2011 By 5 Comments

The new Facebook profile has created an almost seamless flow of information from one area of Facebook to the next, but most people are failing to take full advantage. The first thing that I've noticed with literally every profile I've come across is that most people are not connecting their profile page to their business fanpage. If you are a business owner or the marketing director at your company, this can be extremely valuable and it will give your profile a much more professional … [Read more...]

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5 Reasons Your Business Needs A Blog

December 14, 2010 By 1 Comment

Do I really need a blog? I hear this all day long, and although blogging at first glance may seem like something most people do strictly for fun or as a hobby, adding a blog to your existing website can be an extremely valuable long-term strategy for any business. Yes, blogging consistently can be time-consuming (especially if you're a perfectionist!), but before you completely write it off, read through the 5 essential reasons your business needs a blog below. 1. Get Higher Rankings For … [Read more...]

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How To Jump Start Your Facebook Fanbase

November 28, 2010 By 2 Comments

With Facebook approaching 600 million users as we ring in the new year, you would have to be crazy not to have a Facebook Page for your business. There's a good chance that a lot of your current customers are already on Facebook, and they would be happy to not only connect with you there, but also share & recommend your business to their friends. And of course, a referral is hands down the best form of advertisement you could receive. But how do you connect with people on Facebook who are … [Read more...]

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